Reading Comprehension Quiz

Use the dictionary, the acronym finder, and the word origins dictionary (links above) as needed. A new quiz is available each Monday through Thursday. This is the quiz for June 24.

In 1905, when there were 50 start-up companies a year trying to get into the auto business, Henry Ford's backers were insisting that the best way to maximize profits was to build a car for the rich.

But Ford thought that the guys who made the cars ought to be able to afford one themselves. In typical fashion, instead of listening to his backers, he eventually bought them out.

That proved to be only the first smart move in a crusade that would make him the father of 20th century American industry. When the black Model T rolled out in 1908, it was hailed as America's Everyman car. Ford instituted industrial mass production, but what really mattered to him was mass consumption. He figured that if he paid his factory workers a real living wage and produced more cars in less time for less money, everyone would buy them.

1. Henry Ford backed
A. cars for the rich.
B. mass consumption.
C. start-up companies.
D. listening to backers.
2. To maximize is to
A. enlarge.
B. make as large as possible.
C. encourage.
D. reduce to a saying.
3. A crusade in this context is
A. applying oneself to achieve some purpose.
B. a fight.
C. a holy war.
D. a military endeavor.
4. PIE (as found in the word origins dictionary under "father") refers to
A. something made with apples.
B. a prehistoric, ancestral language.
C. changes in sounds of words.
D. how words are pronounced.

The information comes from an article by Lee Iacocca at Time Magazine Most Important People of the Century.

Write down your answers and then see Answer Key below.

Answer Key: 1-B..........2-B..........3-A..........4-B
Corrections? Questions? Comments? E-mail Robert Jackson at