Reading Comprehension Quiz

Use the dictionary, the acronym finder, and the word origins dictionary (links above) as needed. A new quiz is available each Monday through Thursday. This is the quiz for June 18.

In a career that spanned nearly six decades, Leo Burnett's aptitude for inventing easily recognizable corporate identities spawned the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy, and Tony the Tiger, among other familiar icons of commerce. By the late 1950's, Burnett had emerged as a prime mover in advertising's creative revolution, which grew in the glow of television's rise as America's consummate commercial medium. By 1960 Burnett's roster of clients had grown exponentially; at the time of his death in 1971 the agency's billings exceeded $400 million annually. More recently, that figure approached $6 billion.

1. Leo Burnett was a leader in the field of
A. literature.
B. television.
C. art.
D. advertising.
2. His long career was capped in the age of
A. radio.
B. television.
C. literature.
D. automobiles.
3. The Greek origin of ikon meant
A. image or portrait.
B. church symbol.
C. church picture.
D. mosaic.
4. A prime mover is
A. a mathematician.
B. a philosopher.
C. the most important source or cause.
D. a physicist.

The information comes from an article by Stuart Ewen at Time Magazine Most Important People of the Century.

Write down your answers and then see Answer Key below.

Answer Key: 1-D..........2-B..........3-A..........4-C
Corrections? Questions? Comments? E-mail Robert Jackson at