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A new interlinear poem will be available each Monday: Weekly Interlinear Poem
Use the dictionary, the acronym finder, and the word origins dictionary (links above) as needed. A new quiz is available each Monday through Thursday. This is the quiz for July 1.
Leonard Lauder, chief executive of the company his mother founded, says she always thought she "was growing a nice little business." And that it is. A little business that controls 45% of the cosmetics market in U.S. department stores. A little business that sells in 118 countries and recently grew to be $3.6 billion big in sales. The Lauder family's shares are worth more than $6 billion.
Josephine Esther Mentzer, daughter of immigrants, lived above her father's hardware store in Queens in New York City. She started her enterprise by selling skin creams in beauty shops, beach clubs, and resorts. The skin creams were originally concocted by her uncle, a chemist.
No doubt the potions were good, but the saleslady was better. She simply outworked everyone else in the cosmetics industry. She stalked the bosses of New York City department stores until she got some counter space at Saks Fifth Avenue in 1948, and, once in that space, she utilized a personal selling approach that proved as potent as the promise of her skin regimens and perfumes.
1. Potions are in their pure meaningA. a part of something.2. Lauder's products were good, but even better was
B. something to drink.
C. something powerful.
D. something healthful.A. her salesmanship.3. A regimen is
B. her financial ability.
C. her philosopy.
D. her charm.A. a discipline.4. A personal selling approach is
B. a political plan.
C. a military group.
D. a program for improvement.A. dependent on just one person.
B. dependent on one's charm.
C. dependent on one's ability.
D. dependent on one's knowledge.
The information comes from an article by Grace Mirabella at Time Magazine Most Important People of the Century.
Write down your answers and then see Answer Key below.
Answer Key: 1-B..........2-A..........3-D..........4-A
Corrections? Questions? Comments? E-mail Robert Jackson at firstname.lastname@example.org.